Today I attempted to do some online shopping and this is the sight that greeted me. I’ve never been in an online queue before today and I certainly didn’t expect it from H &M. I should explain however, that the queue came about because of its much anticipated collaboration with French designer Isabel Marant. She’s the reason why I was online along with it seems everybody else.
But an online queue? This was too much for me. I’m an old fashioned shopper. I like trying things on and checking out how they’re made and where they’re made. I like to feel the fabric of clothes and turning them inside out. And yes, I’ve been known to queue for amazing sales before brick and mortar stores, but there at least, you are with like minded people. A certain camaraderie builds amongst each other.
But an online queue? Where’s the fun in that?